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Client: George Weston Foods
We developed a teaser campaign for Tip Top Supersoft bread based around recent survey results showing that many New Zealanders think we’re going soft.
The website was a chance for New Zealanders to speak their mind on whether they think NZ has gone soft.  Image Centre developed online banners that had a live feed that changed out with different voting topics, clicking through to the website to vote.
Interactive Design, Development, Marketing and Communications Agency