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Client: Edgewater Resort

The Brief:

Develop a brand identity and positioning statement for Edgewater Resort & Spa that builds on the established market awareness.

This brand should capture:

island lifestyle & hospitality
friendliness
a unique experience

This brand should promise:

luxury service
relaxation
fun and freedom
explore and discover

The Solution:

Only Rarotonga and Taihiti are truely tropical. This is a unique and strong position. The development of the brand icon and logo is based on one of the best known icons of the tropics... the pink-and-yellow frangipani flower. The logo is contemporary with a longer “shelf” life and flexible for presentation on any background or medium. One of the exciting pleasures of going on holiday somewhere new is that you most certainly will discover new cultures, new food, new customs and leave with new experiences. It is this theme of “discover” that is extended throughout all print collateral and communication...